As you try and make money on your website or the Internet, you’ve likely learned a few things about search engine optimization along the way. You probably picked up quite a bit on your own, or you might have learned some working with industry professionals and Experts. In many cases, you learn from both, but you also likely focused on short phrases, what are known as short tail keywords, like “car insurance” or “car insurance Podunk.”
If you feel that you’ve reached the limits of your SEO success for the shorter keywords and you’re looking to branch out into new areas, or you just want new areas to open up and explore, then it’s worth looking at long tail keywords. Of course, you might wonder what exactly are long tail keywords? They are search phrases that are more than two or three words. In many cases, people put in whole sentences, phrases, or questions into their search engine. Returning to the earlier example, a long tail keyword might be like “what’s the cheapest car insurance in Podunk?”
Search engines love catering to full questions because they exist to provide users answers, which means they also highlight websites that directly respond to questions. That’s one great reason to focus at least some of your site content on long tail keywords.
Another benefit of focusing on them is that since long tail keywords get so very specific, there’s usually far less competition for them regarding content. Granted, there might not be as heavy a search volume, but you can quickly become one of the top links given by search engines to anyone looking for that particular phrase, term, or question. Landing that traffic and converting it should be easy money through your website.